Which event challenges participants to create a marketing plan?

The event that challenges participants to create a marketing plan is indeed the FBLA Marketing event. This competition typically requires students to develop a comprehensive marketing strategy for a product or service, allowing them to demonstrate their understanding of core marketing principles, research methods, and strategic thinking. Participants often must consider various components such as target audience analysis, pricing strategies, promotional tactics, and distribution channels, showcasing their creativity as well as their ability to apply theoretical knowledge to practical scenarios.

In contrast, the other events focus on different skill sets. For example, FBLA Personal Finance centers on financial literacy and money management skills, where students might analyze investment strategies, budgeting, and other financial concepts. FBLA Business Ethics emphasizes ethical decision-making in a business context, where participants analyze case studies and discuss ethical dilemmas. FBLA Public Speaking challenges students to effectively communicate their ideas verbally, often through speeches or presentations, rather than developing comprehensive marketing plans.